The Future is Circular

As the first fully circular baby gear company, we strictly adhere to the three pillars of circularity.

Materials

Recycled & Regenerative

From inception, our products have been designed for circularity. We’re pioneering a process that uses 100% regenerative, recycled & recyclable materials that will eventually be reclaimed and given a new life.

PROCESS & DESIGN

Design Out Waste

Each step in our manufacturing process is designed to minimize waste and meet strict circularity criteria. 

+ Fabric Selection & Fabrication
+ Wasteless Manufacturing
+ Designing for Longevity

CIRCULARITY

Keep Products in Use

We guarantee a lifetime return credit worth up to 20% of your original purchase price, rewarding families for helping us keep products in use and out of storage units and landfills everywhere.

Our community of conscious parents is disrupting the destructive “take-make-waste” system and powering the transition to a better future.